Why CEOs Shouldn’t Be Their Own Digital Marketers

18 Sep
woman sitting in front of macbook

Hey there, business trailblazers!

So, you’re a CEO or a business owner. That’s fantastic! You wear many hats, from overseeing operations and managing teams to driving business growth. But while you’re juggling all these roles, let’s talk about that one hat you might be tempted to wear but probably shouldn’t: the Digital Marketer’s hat. 🎩

Yes, the online realm can be enticing. We get it. “It’s just a Facebook ad,” you might think, or “I can handle Google Ads during my lunch break.” But let’s dial it back for a moment and look at why you might want to reconsider this.

1. Expertise Matters.

First and foremost, while you might be an expert at running your business (kudos to you!), digital marketing is an entirely different beast. Remember your first day at the helm of your business? The digital marketing world has its own intricacies, platforms, algorithms, and audience behaviors that demand deep understanding. You wouldn’t want someone without any business acumen to run your company, so why try to navigate the complex world of digital marketing without an expert at your side?

2. The Digital Landscape is Ever-Changing.

Ah, the good old days when there was just Facebook and Google to worry about. But today? We’ve got Instagram, TikTok, Snapchat, LinkedIn, and a gazillion other platforms popping up every day. Plus, each platform has its own algorithm updates, new features, and shifting best practices. By the time you get the hang of one, three more have already changed! Dedicated digital marketers live and breathe these updates, ensuring campaigns remain on the cutting edge.

3. Time: The CEO’s Most Precious Resource.

Let’s be honest: Your time is gold. Between strategy meetings, stakeholder discussions, product development, and maybe even that family dinner you’ve been trying to squeeze in, where will you find the time to run an effective digital campaign? Diving into the intricacies of A/B testing, pixel placements, or conversion optimizations can be seriously time-consuming. Your focus should be on steering the ship, not getting tangled in the ropes.

4. Cost of Opportunity.

Let’s get down to brass tacks. As the leader, every hour you spend tinkering with ad copy or trying to figure out keyword strategy is an hour not spent on big-picture growth. Outsourcing might seem like an expense, but when weighed against the value of your time and the potential ROI a digital expert can bring? It’s a no-brainer.

So, CEOs and business owners, while we wholeheartedly believe in the spirit of DIY, digital marketing might just be that one area where a hands-off approach pays off in spades. Consider investing in a digital marketing expert who can navigate the murky waters of the online world, leaving you free to do what you do best: leading your business to success.

After all, would you want your digital marketer handling your next merger or acquisition? Didn’t think so!

Jen D

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