The Roller Coaster Ride of Google Ads: Don’t Jump Ship Just Yet! Ah, Google Ads! The digital marketer’s equivalent of that unpredictable cousin who just can’t decide whether they’re coming to the family BBQ or not. Some days they’re the life of the party, bringing in incredible results. Other days?
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Why CEOs Shouldn’t Be Their Own Digital Marketers
Hey there, business trailblazers! So, you’re a CEO or a business owner. That’s fantastic! You wear many hats, from overseeing operations and managing teams to driving business growth. But while you’re juggling all these roles, let’s talk about that one hat you might be tempted to wear but probably shouldn’t:
The Reality of Google Ads: Why It Won’t Save a Failing Business
In today’s digital age, Google Ads has emerged as a powerful tool to drive online visibility and attract potential customers. While it undoubtedly plays a crucial role in boosting businesses, it is essential to recognize that Google Ads alone cannot salvage a failing business. Instead, it is imperative to identify
Are You a Small Business Owner Who Needs to Advertise? Consider Google Ads, But Hire a Professional to Do It
If you’re a small business owner, you know the importance of advertising. You need to reach your target audience, and you need to do it in a way that’s effective, efficient, and cost-effective. That’s why Google Ads are such a great choice for small business owners. But before you dive
Search Engine vs. Social Advertising
A common question we receive from our small business partners is if they should do search engine advertising or social advertising, or perhaps both. There are pros and cons to both and your business type and goals play a big part of the decision.
Making Sense of Franchisee Digital Marketing
The franchisor/franchisee relationship is a crucial business relationship. Franchisee digital marketing and advertising is a core component for both entities to flourish. The brand needs to be displayed and messaged that encompasses the corporate vision, but have the personalization needed for the franchisee to be successful as well.
Business Impacted by Weather? We Got You Covered: Campaign Weather Management
Every business can be impacted by weather, but some actually rely on it. The umbrella salesman needs rain. The water park needs sun and warmth. But even the ice cream store needs better weather to have better sales. Although I am not one to let a little rain stop me from getting a scoop!
Small Business Advertising Why it Should Include Digital
Small business advertising should include digital advertising, but many small businesses do not believe in digital advertising, opting for more traditional methods, or perhaps limited or no advertising. There are many reasons why even small, local business should advertise digitally. Here is why.
Google Ads + Google Analytics = A Perfect Combo!
Next, with the platforms sharing information, we can look in Google Analytics and see all your marketing efforts and what is working. Is there a particular messaging working better in another campaign that is better than what is running in search? This gives us an opportunity to see this and test the messaging in search. Or vice versa, and you can test search messaging in print.
“Best” Mobile Searches 80% Growth Over Two Years
Google recently released a new stat indicating the mobile searches for “best” has grown over 80% in the past two years. While most people would not be surprised by this, in other words, who doesn’t want the best? But Google went further into its research and found that “the best” isn’t always about finding the best item that exists in the world, but finding the best thing for the customer’s needs.
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