Paid search advertising, also known as PPC, is advertising on major search engines, Google, Bing and Yahoo. This is great place to start in digital marketing as search engine users are actually actively searching for your product or service. Low entry fee for clicks costs and management.
We provide full paid search advertising services including keyword research, ad copy, campaign builds, monitoring, optimization and reporting.
We are paid search specialist. And, we are fully Google Ads certified. Most clients we service engage with us for paid search. Why? Simply, we are great at it, our management prices are up front, reasonable and there is no long term contract. And it works. It works well when managed by experts, like us.
Sometimes products or services just have an awesome visual appeal that cannot be expressed via text ads. This is a perfect opportunity for display advertising. In addition, display advertising is great for brand awareness as well as re-marketing efforts. Our services include strategy, campaign builds, monitoring, optimization and reporting. Additional, we can provide design services for banner ads. We use a variety of ad networks, and we can layer audience and other information together, targeting only those that we believe will purchase your product or service.
Watching videos online has become a regular daily event for many people. YouTube and other platforms provide a wide variety of video ads from in-stream, discovery or short format bumper ads. Video ads are great to keep in front of customers and promotes brand awareness, as well as introduce new products and services. Plus, showing well produced videos gives your company more authority and trust.
Shopping in Google and Bing are a must for online retailers. But, too many fail because they are not optimizing their product feed, grouping or prioritizing products. And, in addition, Google and Bing use thr information in the feed very differently, so it requires additional knowledge and optimization. Feed management and optimization is included in our shopping campaign services.
You’ve built an amazing mobile app but no on is download or using it. Mobile app advertising can help. From campaigns promoting downloads to others using deep linking to entice existing users to become engaged again, mobile app advertising can boost your app engagement. Works with Android and iOS apps.
“When COVID hit and I could no longer attend in-person networking functions, my leads went from 25 a week to 0. Jen and the team were able to quickly put a plan together to advertise my services on Google. Over a couple of months, leads are now exceeding 30 per week for about the same cost as membership, food/drink and travel to those networking meetings. Business is good again, thank you Digital Hawks!”
“Jen and her team developed and delivered a Facebook Advertising strategy for a brand new jewelry line our store was offering. We had never advertised on social media prior and were a little skeptical. They took the time to explain their strategy, how social media advertising worked, and we were will to try it. The Digital Hawks team were right, and it has been the top performing advertising for us ever since. Thank you!”
“The Digital Hawks turned around our failing paid search, display and social advertising efforts. After many attempts with contractors and internal team members, we knew we needed an expert. Jen and her team turned things around almost immediately. Not only did they clean-up the accounts and get them on track, they also expanded them and continue to do so on a monthly basis. I don’t know what we would do without them.”