A common question we receive from our small business partners is if they should do search engine advertising or social advertising, or perhaps both. There are pros and cons to both and your business type and goals play a big part of the decision.
Social Ads
Making Sense of Franchisee Digital Marketing
The franchisor/franchisee relationship is a crucial business relationship. Franchisee digital marketing and advertising is a core component for both entities to flourish. The brand needs to be displayed and messaged that encompasses the corporate vision, but have the personalization needed for the franchisee to be successful as well.
Facebook Ads for “Unknown” Products or Services
Do you have a product or service that people need or want, but may not know it? It is unique or special, beyond the normal? Is it a nice visual that would stand out?
Sometimes a unique or special product or service just can’t compete in paid search on the major engines. While some people may search for “unique” X, a text ad may not be as compelling.
Small Business Advertising Why it Should Include Digital
Small business advertising should include digital advertising, but many small businesses do not believe in digital advertising, opting for more traditional methods, or perhaps limited or no advertising. There are many reasons why even small, local business should advertise digitally. Here is why.