Paid Search

29 Sep

Navigating the “Control Freak” Syndrome: Why Your Agency’s “Shopping-Only” Mindset Might Be a Red Flag 🚩

NAVIGATING THE “CONTROL FREAK” SYNDROME: WHY YOUR AGENCY’S “SHOPPING-ONLY” MINDSET MIGHT BE A RED FLAG 🚩 Welcome to the fascinating world of digital marketing, where every marketer believes they have the secret sauce to online success! And yes, this is the realm where sometimes professionals might tell you to stick

31 Jul

The Reality of Google Ads: Why It Won’t Save a Failing Business

In today’s digital age, Google Ads has emerged as a powerful tool to drive online visibility and attract potential customers. While it undoubtedly plays a crucial role in boosting businesses, it is essential to recognize that Google Ads alone cannot salvage a failing business. Instead, it is imperative to identify

02 Feb

Are You a Small Business Owner Who Needs to Advertise? Consider Google Ads, But Hire a Professional to Do It

Small Business Google Ads

If you’re a small business owner, you know the importance of advertising. You need to reach your target audience, and you need to do it in a way that’s effective, efficient, and cost-effective. That’s why Google Ads are such a great choice for small business owners. But before you dive

19 Feb

Making Sense of Franchisee Digital Marketing

The franchisor/franchisee relationship is a crucial business relationship.  Franchisee digital marketing and advertising is a core component for both entities to flourish.  The brand needs to be displayed and messaged that encompasses the corporate vision, but have the personalization needed for the franchisee to be successful as well.

01 Feb

Business Impacted by Weather? We Got You Covered: Campaign Weather Management

Every business can be impacted by weather, but some actually rely on it. The umbrella salesman needs rain. The water park needs sun and warmth. But even the ice cream store needs better weather to have better sales. Although I am not one to let a little rain stop me from getting a scoop!