In today’s digital age, Google Ads has emerged as a powerful tool to drive online visibility and attract potential customers. While it undoubtedly plays a crucial role in boosting businesses, it is essential to recognize that Google Ads alone cannot salvage a failing business. Instead, it is imperative to identify
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Are You a Small Business Owner Who Needs to Advertise? Consider Google Ads, But Hire a Professional to Do It
If you’re a small business owner, you know the importance of advertising. You need to reach your target audience, and you need to do it in a way that’s effective, efficient, and cost-effective. That’s why Google Ads are such a great choice for small business owners. But before you dive
Making Sense of Franchisee Digital Marketing
The franchisor/franchisee relationship is a crucial business relationship. Franchisee digital marketing and advertising is a core component for both entities to flourish. The brand needs to be displayed and messaged that encompasses the corporate vision, but have the personalization needed for the franchisee to be successful as well.
Use Popular Trends to Increase Sales
It is January, the time of resolutions – is your business taking advantage of the “new me” attitude? Whether you made resolutions, or already broke them, many people do and spend money to help meet their goals.
Small Business Advertising Why it Should Include Digital
Small business advertising should include digital advertising, but many small businesses do not believe in digital advertising, opting for more traditional methods, or perhaps limited or no advertising. There are many reasons why even small, local business should advertise digitally. Here is why.
Google Ads + Google Analytics = A Perfect Combo!
Next, with the platforms sharing information, we can look in Google Analytics and see all your marketing efforts and what is working. Is there a particular messaging working better in another campaign that is better than what is running in search? This gives us an opportunity to see this and test the messaging in search. Or vice versa, and you can test search messaging in print.
Attention Manufacturers: New Interactions on Google Manufacturer Center!
Attention manufacturers, Google announced changes to interactions at the Google Manufacturer Center. The center is there to help you provide the most relevant and current information on your products to help inform and educate customers.
New Book for Small Businesses – “Appify Your Business” by Bill Furlong
I recently attended the book launch of Appify Your Business by Bill Furlong, CEO, SquareStack and very happy to share this with every small business. Bill was a mentor of mine during a management training program a couple of years ago.
New Resource for Small Business from Google
Google recently announced at their livesteam event we hosted last week on Driving a Holiday Rush to Your Store about a new resource for small business. You can get free posters, social posts and more for your business built by Google.