Lead Generation Case Study

College known for teaching degree programs was unable to grow their leads. The  current paid search manager relying too heavily on brand terms, limited expansion and quantity of leads.

After an audit and large campaign and keyword built outs, mixed with testing ad extensions and other elements available in search and creating new landing pages, by month four, shift from larger reliance on brand terms was achieved and continued to grow.  In addition, the number of leads also increased month to month.