Promotional ad copy not performing well
Ad copy testing using promotional ad copy vs. promo extension
Promotion extension out-performed promotional ad copy and preserved ad quality.
Running several tests with our retail clients we found these four results in most instances:
- Clickthrough rate on promo ads dropped over 10%
- Average CPC increased by over 40%
- Conversion rate increases about 10%
- Increase in revenue of under 2%