The Roller Coaster Ride of Google Ads: Don’t Jump Ship Just Yet! Ah, Google Ads! The digital marketer’s equivalent of that unpredictable cousin who just can’t decide whether they’re coming to the family BBQ or not. Some days they’re the life of the party, bringing in incredible results. Other days?
All Posts by Jen D
Why Fixating on One Keyword is Like Betting All Your Chips on a Unicorn 🦄
So, you’re peeking into your Google Ads account, and there it is—your golden egg, your crown jewel, your one keyword to rule them all. A twinge of pride hits. But what if I told you that this could be the marketing equivalent of putting all your eggs in one basket
Navigating the “Control Freak” Syndrome: Why Your Agency’s “Shopping-Only” Mindset Might Be a Red Flag 🚩
NAVIGATING THE “CONTROL FREAK” SYNDROME: WHY YOUR AGENCY’S “SHOPPING-ONLY” MINDSET MIGHT BE A RED FLAG 🚩 Welcome to the fascinating world of digital marketing, where every marketer believes they have the secret sauce to online success! And yes, this is the realm where sometimes professionals might tell you to stick
Why CEOs Shouldn’t Be Their Own Digital Marketers
Hey there, business trailblazers! So, you’re a CEO or a business owner. That’s fantastic! You wear many hats, from overseeing operations and managing teams to driving business growth. But while you’re juggling all these roles, let’s talk about that one hat you might be tempted to wear but probably shouldn’t:
The Reality of Google Ads: Why It Won’t Save a Failing Business
In today’s digital age, Google Ads has emerged as a powerful tool to drive online visibility and attract potential customers. While it undoubtedly plays a crucial role in boosting businesses, it is essential to recognize that Google Ads alone cannot salvage a failing business. Instead, it is imperative to identify
Are You a Small Business Owner Who Needs to Advertise? Consider Google Ads, But Hire a Professional to Do It
If you’re a small business owner, you know the importance of advertising. You need to reach your target audience, and you need to do it in a way that’s effective, efficient, and cost-effective. That’s why Google Ads are such a great choice for small business owners. But before you dive
Search Engine vs. Social Advertising
A common question we receive from our small business partners is if they should do search engine advertising or social advertising, or perhaps both. There are pros and cons to both and your business type and goals play a big part of the decision.
Making Sense of Franchisee Digital Marketing
The franchisor/franchisee relationship is a crucial business relationship. Franchisee digital marketing and advertising is a core component for both entities to flourish. The brand needs to be displayed and messaged that encompasses the corporate vision, but have the personalization needed for the franchisee to be successful as well.
Facebook Ads for “Unknown” Products or Services
Do you have a product or service that people need or want, but may not know it? It is unique or special, beyond the normal? Is it a nice visual that would stand out?
Sometimes a unique or special product or service just can’t compete in paid search on the major engines. While some people may search for “unique” X, a text ad may not be as compelling.
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