Services
White-Label PPC Audit
$2,500 · 2 weeks · Delivered for one of your client accounts
Comprehensive PPC Audit for Agencies
A focused audit of one of your end-client paid search or paid social accounts, conducted by a senior media buyer with 8+ years running white-label delivery for agencies, and over 25 years of strategy and media buying for clients.
You get a written report with 10–15 specific, prioritized recommendations, not generic best-practices, but specific account-level actions tied to actual revenue impact. Plus a 30-minute walkthrough call where we discuss what we found, why it matters, and what we’d do about it.
Use the audit to: brief your in-house team on what to fix, justify a pricing conversation with the end client, evaluate whether your current setup is performing at the level the spend deserves, or determine whether bringing in a white-label partner makes sense.
Audit credits toward first month if you decide to engage us as your white-label partner.
What's Included
Comprehensive audit deliverables
- Campaign architecture and ad group structure assessment
- Match type strategy and keyword distribution
- Audience and targeting evaluation
- Budget allocation across campaigns
- Conversion event mapping vs. real business outcomes
- Identification of duplicate or inflated conversion counts
- Recommendations for proper attribution setup
- Wasted spend identification on irrelevant search terms
- Negative keyword recommendations (broad/phrase/exact)
- Positive keyword opportunities surfaced from search query data
- Current bid strategy effectiveness assessment
- Quality Score patterns and improvement recommendations
- Recommendations for budget reallocation
- Top-performing vs. underperforming ad analysis
- Recommendations for new creative testing
- Landing page alignment review
- Auction insights review (competitors gaining/losing share)
- Impression share gaps and opportunity quantification
Final Deliverables
Written PDF report
15–20 pages, branded with your agency’s white-labeling if desired
Prioritized action list
10–15 specific recommendations, ranked by impact
30-minute call
For agency owners or full account team
Optional Follow-up
Optional: 30 min Q&A follow-up 2 weeks after delivery (no extra charge)