Meet the Team Behind Your Best Campaigns
Senior media buyers, strategists, and account managers — built around your agency's accounts, not stretched across hundreds of others.
Jen Davis — Founder & Head of Operations
Jen founded The Digital Hawks in 2018 after 25 years in digital marketing — including a decade at Lever Interactive where she scaled to SVP managing $25MM in monthly media spend. Since 2018 she’s overseen white-label paid search delivery for 30+ agency partners and 200+ end clients, with close to $1B in media spend managed across that period.
She’s the person who answers your Slack at 9 PM when something breaks. As Head of Operations, Jen sets the standard for how every account runs — from onboarding through optimization — and she’s the reason agency partners describe working with The Digital Hawks as “we plugged them in and our delivery problem disappeared.”
Heather Story — Head of Paid Search
Heather has spent 15+ years inside Google Ads and Microsoft Ads accounts, and she can usually tell you what’s wrong with a campaign within 20 minutes of looking at it. She specializes in account structure, bid strategy, and the conversion tracking work most agencies skip until something goes sideways.
As Head of Paid Search, she runs search delivery for our agency partners — building the kind of accounts that don’t just hit CPL targets, but improve lead quality month over month. If you’ve ever inherited an account where someone built campaigns “the way they were taught in 2017,” she’s the one who fixes it.
Alex Sandoval — Head of Paid Social
Alex has managed multimillion-dollar paid social budgets across Meta, TikTok, LinkedIn, and every emerging platform that actually deserves attention. With 10+ years building creative-led performance campaigns, he treats paid social as a system: creative iteration, audience strategy, and conversion-focused funnels working together — not impressions for the sake of impressions.
As Head of Paid Social, he’s the person our agency partners call when their Meta account stops producing pipeline. His approach is fast: test creative variations weekly, kill what isn’t working without sentiment, and double down on what actually moves the needle.
Anthony Bottiggi — Head of Strategy
Anthony has spent 15+ years in fast-paced agency environments turning messy client goals into clear media strategies. He’s the strategist agencies bring in when their performance has plateaued and they can’t tell whether the problem is the channel mix, the conversion tracking, the budget allocation, or all three.
As Head of Strategy, he builds the frameworks that connect business outcomes to media decisions across paid search and paid social. His specialty is identifying the two or three levers that actually move the needle for a given account — and ignoring the dozen that don’t. That clarity is what makes our agency partners’ QBRs feel like strategy sessions instead of status updates.
Bench Strength
Behind the leadership team is a 6-person bench of senior media buyers, account managers, and strategists — most of whom have been on the same agency accounts for 3+ years. They’re the reason we can scale capacity to your portfolio without diluting consistency. The person assigned to your account this month will be the person on your account next year.